Product
birrd Heavyweight Tee — Electric Yellow — 310 GSM, 100% cotton, crew neck
birrd began with one stubborn question: why is a basic tee so thin, so disposable, so forgettable? Founded in California, we set out to make a single form — a heavyweight, 310 GSM, 100% cotton crew neck — built dense enough to outlive a season of wear and soft enough to earn a permanent place in your drawer. One product, done right. Anti-fast-fashion, made to be worn until it's worn out.
Three angles to use in your LAUNCH15 coverage.
310 GSM, 100% ring-spun cotton, no blends. The standard tee at $44.99 drops to $38.24 with LAUNCH15. That's a real heavyweight at a price most "premium" labels charge for a thin fashion tee.
This is a small production run — the first batch and only the first batch. Once we sell through, this run is archived. No restocks until the next drop. Above the noise, below the noise — not built for scale, built to land well.
Code LAUNCH15 is live for launch week only — 15% off the entire public launch. Push it during the window, then it's gone. Use the brief as you like, but the window is the window.
birrd Heavyweight Tee — Electric Yellow — 310 GSM, 100% cotton, crew neck
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Two families. One for headlines, one for body.
birrd is a one-person operation based in California. The founder spent two years sourcing heavyweight ring-spun cotton, working with a family-run cut-and-sew partner, and dialing in the discharge-print process before launching the first run. The bet was simple: most tees are engineered to be replaced; the birrd tee is engineered to be kept. The brand exists to put one well-made shirt into your rotation instead of another dozen forgettable ones. Everything from the typography on the tag to the weight of the shipping mailer was decided by one person who wanted to wear this shirt every day — and does.
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